Services

COMMERCIAL STRATEGY

A purple chess knight piece.

Commercial Strategy

Drive growth with strategic clarity

We partner with you to unlock clear, measurable commercial benefits from AI.

  • Our approach

    Our commercial strategy work helps leaders translate ambition into clear, achievable plans. Whether you are refining your business model, exploring new markets, or integrating AI to improve performance, we help you connect strategy with action.

    We combine commercial insight with a deep understanding of leadership and change. The result is a strategy that makes sense on paper and works in practice.

    Together, we will:

    Clarify your goals and value proposition so everyone understands what success looks like and how to get there.

    Assess opportunities for innovation and efficiency by identifying where technology, process, or positioning can create real advantage.

    Strengthen decision-making frameworks that balance growth, risk, and long-term value.

    Translate strategy into action plans with clear milestones, ownership, and measures of success.

    Our approach brings structure, focus, and accountability, ensuring your strategy delivers lasting results

  • Outcomes

    Sharper commercial focus
    Clarity on where to invest time, effort, and resources for the greatest impact.

    Better alignment across leadership
    Everyone understands priorities, metrics, and the path forward.

    More confident decisions
    A clear view of the trade-offs and opportunities that matter most.

    Sustainable performance improvement
    Operational efficiency and innovation that create measurable business value.

    Future-ready positioning
    A strategy that evolves as your market, customers, and technology do.

  • Who we help

    We work with executives, founders, and boards in both commercial and mission-driven organisations. Our clients range from established businesses rethinking their positioning to growth-stage organisations seeking clarity and focus for the next phase.

    "Rebecca helped us discover our ‘why’. Together we established the pillars that now underpin our messaging, strategy and everything else! She’s sharp as a pin and fun to work with."

    Gavin John, CEO, StoneShot